Beautiful Plants For Your Interior
From November 5th to 10th, the 7th China International Import Expo (hereinafter referred to as “CIIE”) was held at the National Exhibition and Convention Center (Shanghai). The number of countries (regions) and enterprises participating in this year’s CIIE exceeded those of previous sessions, and the number of Fortune 500 companies and industry leaders participating also reached a record high.
As a global trend culture and entertainment group, Pop Mart made its debut at booth B2-B5 in Hall 5.1H of THE Consumer Goods Exhibition Area of the China International Import Expo this year, bringing a large number of classic trendy toys from ips such as MOLLY, THE MONSTERS, PUCKY, CRYBABY and Peach Riot. And a variety of innovative category products developed around IP, showcasing the high-quality and trendy lifestyle of young people around the world, actively promoting the sharing of Chinese trendy toy culture with the world.
The “new face” making its debut at the China International Import Expo brings new trends
This year’s China International Import Expo is themed “New Era, Shared Future”, with the consumer goods exhibition area taking on the theme of “Joining Hands for a High-Quality Life, Shaping an Ideal Life Picture”. Relying on innovative living, cutting-edge technology and fashion trend elements, it is committed to becoming a barometer of international trends, a gathering point of world-renowned brands and a forefront of global new product launches.
It is reported that this is the first appearance of Pop Mart at the China International Import Expo. The company’s booth design is highly creative, showcasing its strong global business map from multiple dimensions such as global ips, global artists, and global brands. Through the spatial design of a high-end gallery, it presents the brand’s global story thread with a large number of rich IP products. It comprehensively presented the globalization process of Pop Mart to the on-site audience.
Pop Mart has always adhered to IP as the core, building a full-chain creative incubation and operation platform for global creators, and its contracted artists are spread all over the world. At this year’s China International Import Expo, Pop Mart highlighted five different IP characters created by contracted artists, including MOLLY created by Kenny Wong, THE MONSTERS created by Long Jiasheng, PUCKY created by Bi Qi, CRYBABY created by Molly and Peach Riot created by Libby. There are not only Chinese artists, but also artists from Southeast Asia, Europe, America and other countries.
After visiting the artist’s IP products, the audience will follow the movement route to the global business map of Pop Mart. Through the display of global characteristic stores on the map, they can more clearly and comprehensively perceive the huge influence of Pop Mart in the global market. On the spot, Pop Mart also drew on the design concept of the central island counter in its offline stores, creatively showcasing a rich variety of product categories including figurines, plush toys, and MEGA products. By reinterpreting the offline design concept, it enabled the audience present to also experience Pop Mart’s smooth and comfortable offline experience and the unique brand culture envelopment.
It is worth mentioning that Pop Mart also showcased a series of city IP-limited products covering four continents on the spot. This series of city IP-limited products also enabled the on-site audience to collectively experience the powerful extension ability of trendy toy ips and the richness and differentiation of Pop Mart’s localized operations. In addition, a special Dream Home experience area was set up on the spot. Through on-site experience of Pop Mart’s first self-developed mobile game “Dream Home”, the audience can obtain a more immersive IP experience and continuously deepen the interaction and connection between the brand and the audience.
The world of trendy toy culture shares and creates a high-quality and trendy lifestyle
The China International Import Expo serves as a window for the world to observe China’s economy and is also a microcosm of the global transformation of China’s value chain. From “In China, for China” to “In China, for the world”, for multinational enterprises, as China’s door of opening up becomes wider and wider, China’s opportunities are accelerating their global reach. This year’s China International Import Expo will showcase over 400 representative new products, technologies and services. In addition, the number of purchases made by the trading groups has set a historical record. The China International Import Expo has undoubtedly become the global launch site for new products, the preferred destination for cutting-edge technologies and the first place to promote innovative services.