Beautiful Plants For Your Interior
On July 13th, the first store in the capital city of Milan, Italy, officially opened on Corso Buenos Aires. Meanwhile, the first store in the capital city of Amsterdam, the Netherlands, also officially opened in Kalverstraat. The first stores in Italy and the Netherlands are both located in the prime business districts of their respective regions. The popularity of the opening of the two stores has exceeded expectations.
The opening ceremony of the first store in the Netherlands
From its first stores in the UK and France to the recently popular Myeongdong store in South Korea and the Labubu-themed store in Thailand, Pop Mart’s strategy of “building core stores like creating ips” has been continuously taking root. With the continuous expansion of its offline territory in Europe, Pop Mart has further enhanced its brand potential and driven a new trend of IP consumption in the European market.
Build core stores as if they were creating ips
Last October, Pop Mart opened its first pop-up store in Amsterdam. The market response far exceeded expectations, and as a result, the first store in the Netherlands was quickly established. Milan and Amsterdam are both core cities in the European market. The former gathers the world’s top designers and is also a charming and fashionable city, while the latter is a globally renowned tourist city, enjoying the reputation of “Diamond City” and “Venice of the North”. With the official opening of its first stores in two cities, Pop Mart’s business territory in the European market has further expanded.
